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Jeju on One’s Palate: Jeju’s Geo Food
Date 02-11-2019 17:37
Jeju on One’s Palate: Jeju’s Geo Food

Jeju is an ancient island that has retained the traces of extensive volcanic activities that went on from 1.8 million years to a millennium ago or so. Jeju is a living textbook for volcanic studies. UNESCO named Jeju one of the Global Geoparks in 2010. Global Geoparks are reservoirs of unique geological assets that are used for sustainable tourism toward supporting local economies. The Jeju Tourism Organization has decided to take Jeju’s unique geology further and come up with innovative desserts representing Jeju’s terroir. Hence, Jeju’s Geo Food was born.

Geo Food: Tastes of Jeju’s Terroir

Geo Food is the brand name of Jeju’s local food, developed specifically with motifs based upon Jeju’s unique geological assets, including Hallasan Mountain, Seongsan Ilchulbong Peak, Udo Island, Yongmeori Beach, and Sanbangsan Mountain. Omegitteok (rice cake balls of glutinous millet) and gulfweed soup may have been parts of Jeju’s cuisine for centuries, but the Jeju Tourism Organization has taken these familiar and rustic local dishes up a notch to turn them into new delicacies capable of captivating visitors’ taste buds. With Germany’s Geo Wine, England’s Geo Cheese, and Japan’s Geo Sweets as examples, geo food is rising as new tourist resources around the world. Here are some of the shops and restaurants that offer Jeju’s Geo Food.


Wendkuni is a local bakery that researches and develops Jeju’s Geo Food. A leading example of its product is Yongmeori Beach Stratified Castella. The soft dessert features layers of cocoa powder and white cream reminiscent of the strata along Yongmeori Beach. It is far softer and lighter than the conventional castella. Another popular item on the menu is the Jeju Volcanic Bomb Cookies, which is packed with chocolate and almonds.

- Address: 1, Sagyesinhang-ro, Andeok-myeon, Seogwipo-si, Jeju-do
- Telephone: +82-70-4127-4215

Geo Ara

The name “Seolkumbadang Nurukbile Jumeokbap” sounds foreign even to Korean ears. The word seolkumbadang in the Jeju dialect refers to the sea in front of this restaurant, while nurukbile means a boulder with a hollow in the middle. Jumeokbap is the Korean name for rice balls. This popular item is made by first mixing steamed rice with vegetables, such as carrots, potatoes, onions, and seaweed, and shaping the mixture into round balls. After a slight dent is made in the middle of each rice ball, the rice balls are pan-fried in oil. The result is a savory treat that is crispy on the outside and moist and delicious on the inside. This is popular among hikers traveling along Jeju’s famed Olle-gil. Hamoricheung Tot Cookies are cookies made with tofu and tot (hiziki), a type of seaweed that grows on rocks on beaches.

- Address: 54-86, Sagye-ro 114beon-gil, Andeok-myeon, Seogwipo-si, Jeju-do
- Telephone: +82-64-794-2892

Market Oreum

Omegitteok-stuffed toast is a popular dish here. The chewy omegitteok is filled between bread slices to make the toast look like pahoehoe lava, which runs off wide areas quickly because of its relatively low viscosity. Omegitteok is one of the most famous sweet treats in Jeju. Glutinous millet flour is turned into a dough with boiling water. The dough is then broken into small round-shaped pieces, which are boiled in water. The cooked dough balls are then rolled in various edible powders. The toast also features homemade hallabong citrus marmalade and roasted bean powder for added flavor.

- Address: 1061, Ieodo-ro, Seogwipo-si, Jeju-do
- Telephone: +82-64-739-3223

Zen Hideaway

Fried potatoes and fish cutlet are served on a charong, which is the name for the bento box–styled bamboo box commonly used by locals in Jeju. Charong makes the food look all delectable. Female divers in Jeju often carry charong to work. These containers are also used to contain perishable food at home. Another popular item on the menu, Sanbangsan Dome Pasta, is an oven-baked pasta dish that features local fresh seafood, such as squid, shrimp, and mussels, covered with pasta dough on top.
Enjoying the panoramic view of the blessed natural landscape of Jeju outside the restaurant is sure to boost the flavors of the food you are eating. You could see the blue Jeju sea and Sanbangsan Mountain and Yongmeori Beach beyond the sea while staying at this restaurant.

- Address: 186-8, Sagyenam-ro, Andeok-myeon, Seogwipo-si, Jeju-do
- Telephone: +82-64-794-0133